The more popular version of this phrase is nosce te ipsum, which more literally means “know your self”, but I prefer the version used in the film The Matrix, because it literally means “your own self you must know.” (It sounds like something Yoda might say!)
No matter who we are, we must carve our own path through this life. We can try to join cliques and groups and follow the packs, but you’re born alone and you’ll die alone, and you’ll only ever be truly happy if you walk alone. (Cue Green Day soundtrack.) That’s why I prefer temet nosce. You must know your own self.
The importance of individuality stands out, of course, in relation to photography. I’ve been in a thousand different drug stores and seen a thousand different postcards with a pretty girl in a bikini on a beach. As I sit here now, trying to draw to mind the name of a single photographer known for those shots, I can’t think of one. Not one.
But if you put a photo in front of me that was taken by Helmut Newton, I’ll recognize his style even if I hadn’t seen the photo before. Likewise, I would instantly recognize the work of Joel-Peter Witkin. Man Ray. Diane Arbus. Imogen Cunningham. Henri Cartier-Bresson. Salvador Dali.
One thing all of those famous photographers had in common is that they were all following a unique path. Their work was deeply personal. It had their signatures all over it. And it definitely was not universally accepted.
That last part is important: when you’re doing your own thing, the odds are that you’re not going to fit in with everyone. Even the work of Ansel Adams isn’t for everyone. There will be people who don’t like what you do.
That is why it’s so important to know your own self, and to carve your own path. When you’re doing what everyone else is doing, and trying to fit in, the criticisms you get will destroy you. Those who try to please everyone end up spinning in circles when they find someone who doesn’t like what they do.
When you’re working toward your own true path, criticism doesn’t hurt. People can (and will!) challenge you. They will say they don’t like it. They will try to make you doubt yourself. But when yours is the most important opinion, no one else can say anything to shake you from your vision.
And, more importantly, it’s a big world. No matter how odd your personal vision is, there are other people out there like you. When you pursue your own path, other like-minded people will find you, and you’ll find the acceptance you could never get from following the pack.
Temet nosce.



