The psychology of persuasion
Yesterday’s 60-Second Science podcast at Scientific American discussed the “six basic rules of persuasion” that Joe Torre used to his advantage. The reason I find this particularly interesting is because this comes from the book Influence: The Psychology of Persuasion, which I am currently in the middle of reading.
In fact, it’s all the more fascinating, given that last night I read about marketing research companies sending money with their surveys, and then this morning my coworker mentioned that he just received money in an envelope that he was about to feed to the shredder.
Tags: psychology